Monday, April 30, 2007

Marina Bay as Marina Bay; Choa Chu Kang as Choa Chu Kang

“We started off with (the name) and after looking at everything, the name that really tugged at the heartstrings was in front of us. The name itself is not new, but what has been used informally so far has endeared itself to all parties.” - Mah Bow Tan, spending $400,000 of taxpayer’s monies to rename Marina Bay as Marina Bay.

Straits Times report dated 26th Jan, 2003


With the above news extract from newspaper, I decided to embark on a project to rename the place that i live in; from Choa Chu Kang to:



And


After a very intensive meeting and discussion with my team members. We decided to rename Choa Chu Kang to Choa Chu kang.

Above it are 2 designs for Choa Chu Kang community. We will be explaining our designing concept to better understood our intentions.

First Design

  1. A vibrant community
  2. Breeding youthfulness to the community

Second Design

  1. Helping one another hand-in-hand
  2. A society full of positive of two colors

And finally the 3rd reason for two of the designs are:

  1. We charge S$100,000 and that's 1/4 of what that branding company charge for re-branding Marina Bay.

The above are our intentions and ideas of repacking the New Choa Chu Kang. Kindly accept our proposal and not to fall into the trap of wasting taxpayers' money to that company.

Happy Birthday Deer!